Electric Car Technology Fails to Meet Consumer Demands

Reuters Mon Sept. 24, 2012 – Toyota Motor Corp has scrapped plans for widespread sales of a new all-electric minicar, saying it had misread the market and the ability of still-emerging battery technology to meet consumer demands.

Toyota, which had already taken a more conservative view of the market for battery-powered cars than rivals General Motors Co and Nissan Motor Co, said it would only sell about 100 battery-powered eQ vehicles in the United States and Japan in an extremely limited release.
The automaker had announced plans to sell several thousand of the vehicles per year when it unveiled the eQ as an pure-electric variant of its iQ minicar in 2010.
“Two years later, there are many difficulties,” Takeshi Uchiyamada, Toyota’s vice chairman and the engineer who oversees vehicle development, told reporters on Monday.
By dropping plans for a second electric vehicle in its line-up, Toyota cast more doubt on an alternative to the combustion engine that has been both lauded for its oil-saving potential and criticized for its heavy reliance on government subsidies in key markets like the United States.
“The current capabilities of electric vehicles do not meet society’s needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge,” said, Uchiyamada, who spearheaded Toyota’s development of the Prius hybrid in the 1990s.
Toyota said it was putting its emphasis on that technology, an area in which it is the established leader. Toyota said on Monday it expected to have 21 hybrid gas-electric models like the Prius in its line-up by 2015. Of that total, 14 of the new hybrids will be all-new, the automaker said.
Toyota has previously said that it expects to have a hybrid variant available for every vehicle it sells. In a gas-electric hybrid like the Prius, a battery captures energy from the brakes to provide a supplement to the combustion engine, boosting overall mileage, particularly in stop-and-go city traffic.
Pure electric vehicles, like the Nissan Leaf, carry only lithium-ion batteries. Consumer demand for the vehicles has been capped by their limited range and the relatively high cost of the powerful batteries they require.
FAR FROM TARGET
The decision to drop plans for more extensive rollout of its eQ city car leaves Toyota with just a single pure EV in its line-up. The automaker will launch an all-electric RAV4 model in the United States that was jointly developed with Tesla Motors.
Toyota expects to sell 2,600 of the electric-powered sports utility vehicle over the next three years. By comparison, Toyota sold almost 37,000 Camry sedans in August alone in the United States, the automaker’s largest market.
Toyota is also far from its plug-in hybrid sales target. The automaker planned to sell between 35,000 and 40,000 Prius plug-in hybrids in 2012 in Japan. So far it has sold only 8,400, or about 20 percent of its target.
The plug-in Prius is designed with a battery that can be charged for just over 20 km (12.4 miles) of battery-powered driving. After that, the vehicle behaves like a more traditional hybrid and relies on its gas engine for extended range.
“We believe that there is social demand for the plug-in hybrid, but our efforts to let the customers know what it is, have not been enough,” Uchiyamada said.
A broad industry consensus sees plug-in cars accounting for only a single-digit percentage of total global sales over the next decade. Nissan remains more bullish, forecasting that by 2020 one-tenth of all cars sold will be electric.
Globally, Nissan has sold about 38,000 Leaf electric cars since the vehicle’s launch at the end of 2010.
U.S. President Barack Obama has set a goal of getting one million electric vehicles on the road by 2015, a target many analysts say will be impossible to achieve.
(Writing by Kevin Krolicki; Editing by Daniel Magnowski)

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2 thoughts on “Electric Car Technology Fails to Meet Consumer Demands

  1. Technology Submission – Novel Rotary-Turbo-InFlow Tech – Featured Development

    GEARTURBINE PROJECT
    Atypical InFlow Thermodynamic
    Technology Proposal Submission
    Novel Fueled Motor Engine Type

    *State of the art Innovative concept Top system Higher efficient percent.
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    YouTube; * Atypical New • GEARTURBINE / Retrodynamic = DextroRPM VS LevoInFlow + Ying Yang Thrust Way Type – Non Waste Looses

    -This innovative concept consists of hull and core where are held all 8 bteps of the work-flow which make the concept functional. The core has several gears and turbines which are responsible for these 8 steps (5 of them are dedicated to the turbo stages). The first step is fuel compression, followed by 2 cold turbo levels. The fourth step is where the fuel starts burning – combustion stage, which creates thrust for the next, 5th step – thrust step, which provides power to the planetary gears and turbines and moves the system. This step is followed by two hot turbo steps and the circle is enclosed by the final 8th step – bigger turbine. All this motion in a retrodynamic circumstance effect, wich is plus higher RPM speed of self reaction motion, because is like when something go to a something is coming. Its a Rotary-Turbo-InFlow Technique principle.

    *8-X/Y Thermodynamic CYCLE – Way Steps:
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    2)2-Turbo 1 cold
    3)2-Turbo 2 cold
    4)2-Combustion – circular motion flames / opposites
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    6)2-Turbo 2 hot
    7)2-Turbo 1 hot
    8)1-Turbine / bigger

    -With Retrodynamic Dextrogiro vs Levogiro Phenomenon Effect. / Rotor-RPM VS InFlow / front to front; “Collision-Interaction Type” – inflow vs blades-gear-move. Technical unique dynamic innovative motion mode. [Retrodynamic Reaction = When the inflow have more velocity the rotor have more RPM Acceleration, with high (XY Position) Momentum] Which the internal flow (and rotor) duplicate its speed, when activated being in a rotor (and inflow) with [inverse] opposite Turns. A very strong Novel concept of torque power thrust.

    -Non waste parasitic looses for; friction, cooling, lubrication & combustion. -Shape-Mass + Rotary-Motion = Inertia-Dynamic / Form-Function Wide [Flat] Cylindrical shape + positive dynamic rotary mass = continue Inertia kinetic positive tendency motion. Like a Flywheel.

    -Combustion 2Two continue circular [Rockets] flames. [ying yang] opposite to the other. – With 2TWO very long distance INFLOW [inside propulsion] CONDUITS. -4 TURBOS Rotary Total Thrust-Power Regeneration Power System. -Mechanical direct 2two [Small] Planetary Gears at polar position. -Like the Ying Yang Symbol/Concept. -Wide out the Rotor circumference were have much more lever [HIGH Torque] POWER THRUST. -No blade erosion by sand & very low heat target signature profile. -3 points of power thrust; 1-flow way, 2-gear, 3-turbine. *Patent; Dic. 1991 IMPI Mexico #197187 All Rights Reserved. Carlos Barrera.

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